Privacy Policy

At Soft Pajama, we believe that comfort extends beyond the cotton in our robes and the softness of our pajama sets — it includes the peace of mind that comes from knowing your personal information is handled with care. This Privacy Policy explains what data we collect, why we collect it, and how we keep it safe. Please take a moment to read it.

This policy applies to all visitors and customers of https://softpajama.com/ and is governed by the laws of the United Kingdom. Our legal business entity is WULBI LTD (Company No. 17332116), registered at 20 Wenlock Road, London, United Kingdom, N1 7GU.

Last updated: June 2025

1. Information We Collect

When you browse our store, place an order for our Printed Cotton Pajama Sets, Maternity Pajama Sets, Cotton Nightgowns, or any other piece from our collection, or simply get in touch with us, we may collect the following personal information:

• Identity & contact details: Your name and email address
• Delivery & billing information: Shipping and billing address
• Payment details: Processed securely via our payment providers — we do not store full card numbers on our servers
• Browsing & usage data: Cookies, page views, referral sources, and analytics data collected as you explore our loungewear and sleepwear collections

2. How We Use Your Information

We collect your data only for legitimate purposes directly related to bringing you the softest shopping experience possible:

• To process and fulfil your orders — from our Soft Print Cotton Robes to our Women's Lounge & Sleepwear ranges
• To communicate order confirmations, shipping updates, and delivery notifications
• To respond to your enquiries, typically within 48 hours
• To improve our website, product offerings, and customer experience through analytics
• To comply with legal and regulatory obligations under UK law
• To send marketing communications, where you have given your consent

3. Third-Party Services

To deliver our products safely and process payments securely, we share necessary data with trusted third parties:

• Shopify Payments: Our primary payment processing platform
• PayPal: An additional payment option at checkout
• Shipping carriers: Including USPS and other local postal partners used for US and international deliveries

These providers are only given the information necessary to perform their specific function. We do not sell your personal data to any third party.

4. Cookies & Tracking

Our website uses cookies — small data files stored on your device — to help us understand how visitors interact with our store and to personalise your experience. Cookies help us remember your preferences, keep your shopping bag intact, and analyse browsing behaviour so we can keep improving. You may disable cookies through your browser settings, though some features of our website may not function as intended if you do.

5. Data Security

We take the security of your personal information seriously. Our website uses SSL encryption, and all payment data is handled by PCI-DSS compliant processors. Access to customer data is restricted to authorised personnel only, and we maintain secure storage practices in line with UK data protection standards.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy — typically for the duration of your customer relationship with us and for up to 6 years thereafter, in compliance with UK legal and tax obligations. Marketing data is retained until you withdraw consent.

7. Children's Privacy

Soft Pajama is a brand designed with women in mind. Our website is not directed at children under the age of 16, and we do not knowingly collect personal data from anyone under this age. If you believe a child has provided us with personal information, please contact us immediately so we can remove it.

8. Your Rights Under GDPR (EU & UK Customers)

If you are located in the United Kingdom or European Union, you have the following rights under applicable data protection law:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Ask us to correct inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing of your data for direct marketing or legitimate interest purposes
• Right to restrict processing: Ask us to pause processing of your data in certain circumstances

To exercise any of these rights, please contact us at support@softpajama.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Your Rights Under CCPA (California Customers)

If you are a resident of California, the California Consumer Privacy Act (CCPA) grants you the following rights:

• Right to know: You may request details about the categories and specific pieces of personal information we have collected about you
• Right to delete: You may request that we delete personal information we have collected from you, subject to certain legal exceptions
• Right to opt out of sale: We do not sell your personal information. However, you may contact us at any time to confirm this or to make a related request
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights

To submit a California privacy request, please email us at support@softpajama.com with "California Privacy Request" in the subject line.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have any questions, concerns, or requests relating to your personal data or this Privacy Policy, our team is here to help — just like the softness we put into every Cotton Nightgown and Pyjama Short we make.

• Email: support@softpajama.com
• Phone: +44 7537 186723
• Address: WULBI LTD, 20 Wenlock Road, London, United Kingdom, N1 7GU
• Business hours: Monday–Friday 9:00 AM – 6:00 PM ET | Saturday 10:00 AM – 4:00 PM ET | Sunday Closed
• Response time: We aim to respond to all enquiries within 48 hours