At Soft Pajama, we believe that comfort extends beyond your favourite printed cotton pajama set or soft cotton robe — it includes your experience on our website, too. This Cookie Policy explains how we use cookies and similar technologies on softpajama.com, why we use them, and how you can control them. We want you to feel as at ease browsing our site as you do wrapped in one of our natural-fibre loungewear pieces.

This policy applies to all visitors to softpajama.com and was last updated in 2025. It should be read alongside our Privacy Policy.

What Are Cookies?

Cookies are small text files that are placed on your device — your phone, tablet, or computer — when you visit a website. They allow the website to remember certain information about your visit, such as your preferred language, the items in your shopping cart, or whether you have visited before. Cookies do not contain viruses and cannot access other files on your device. Think of them as a gentle memory — helping us make your experience smoother every time you visit.

How We Collect Your Consent

When you first visit softpajama.com, you will be shown a cookie consent banner with clear Accept and Reject buttons. Non-essential cookies — including analytics, advertising, and preference cookies — will only be activated if you choose to accept them. Essential cookies are always active, as they are strictly necessary for the website to function. You may withdraw or update your consent at any time using the method described in the "Managing Your Cookie Preferences" section below.

The Cookies We Use

1. Essential Cookies

These cookies are necessary for softpajama.com to function properly and cannot be switched off. They do not require your consent. They are typically set in response to actions you take, such as adding a women's lounge set or a maternity pajama set to your cart, logging into your account, or filling in forms. Without these cookies, core features of the site would not work.

• Shopping cart cookies — remember the items (such as pyjama shorts or cotton nightgowns) you have added to your cart
• Login/session cookies — keep you securely signed in during your visit
• Security cookies — protect against fraudulent activity and ensure safe transactions

2. Analytics Cookies

With your consent, we use Google Analytics to understand how visitors interact with our website — which pages they visit, how long they stay, and which products (such as our printed cotton robes or girls' pajama sets) attract the most interest. This data is aggregated and anonymised and helps us improve our site experience. Google Analytics cookies are set by Google LLC and are governed by Google's Privacy Policy.

3. Advertising & Conversion Tracking Cookies

With your consent, we use Google Ads conversion tracking cookies to measure the effectiveness of our advertising campaigns. These cookies help us understand whether a customer who clicked one of our ads went on to purchase a soft cotton robe, a set of men's boxer shorts, or another item from our collection. This allows us to invest in the right channels and keep our advertising relevant to you.

4. Marketing & Retargeting Cookies

With your consent, we may use retargeting cookies to show you relevant advertisements for Soft Pajama products after you have left our website. For example, if you browsed our maternity pajama sets or lounge shorts without completing a purchase, you may see a reminder advertisement on another platform. These cookies are placed by our advertising partners and are subject to their own privacy policies.

5. Preference Cookies

With your consent, preference cookies allow our website to remember choices you have made — such as your currency display (USD) or any personalisation settings — so that we can provide a more tailored browsing experience on your next visit.

Third-Party Cookies

Some cookies on softpajama.com are set by trusted third-party services, including Google LLC (for Google Analytics and Google Ads). These third parties may collect and process data in accordance with their own privacy policies. We encourage you to review those policies directly. We do not sell your personal data to third parties.

Managing Your Cookie Preferences

You are in control. You can manage or withdraw your cookie consent at any time in the following ways:

• Cookie banner — revisit your preferences by clearing your browser cookies and reloading our site to trigger the consent banner again
• Browser settings — most browsers allow you to block or delete cookies via their settings menu. Please note that disabling essential cookies may affect how the site functions
• Google opt-out — you can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on
• Google Ads settings — manage personalised advertising preferences via Google Ad Settings

Your Rights Under GDPR

If you are located in the United Kingdom or European Economic Area, you have rights under applicable data protection law, including the right to access, rectify, or request deletion of data collected through cookies. Non-essential cookies are only activated on the basis of your explicit consent, which you may withdraw at any time without affecting the lawfulness of any prior processing.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we do, we will update the date at the top of this page. We encourage you to revisit this page periodically.

Contact Us

If you have any questions about how Soft Pajama uses cookies, or if you would like to exercise any of your data rights, please do not hesitate to get in touch. We are here to help.

• Email: support@softpajama.com (we aim to respond within 48 hours)
• Phone: +44 7537 186723
• Address: WULBI LTD (17332116), 20 Wenlock Road, London, United Kingdom, N1 7GU
• Business Hours: Monday–Friday 9:00 AM – 6:00 PM ET | Saturday 10:00 AM – 4:00 PM ET | Sunday Closed